MICANVAS

MICANVAS MICANVAS

MICANVAS is the marketing festival of MICA, India’s top marketing-and-communications B-school, which sets it apart from generic B-school fests. ‘What If: Reimagining Brand Realities’, Dialectica and Miquest lead a judge-and-speaker-led format.

Run by: MICANVAS Organising Committee, MICA Students’ Council
Colleges: Top marketing/comm B-schools (KJ Somaiya, NIRMA, SP Jain, Welingkar, Masters’ Union)
Region: West
Founded: Early 2000s
Usually in: February
Edition: NA
Contact Details: MICA, Shela, Ahmedabad 380058.
Institution: MICA (Mudra Institute of Communications Ahmedabad)
Website: https://mica.ac.in
Instagram: @micanvas
History & Origin:

Annual marketing festival of MICA — India’s #1 marketing/communications B-school. Distinct from generic B-school fests via its marketing-and-creativity-specific events. Rs 7L+ prize pool (2025).

Flagship Events

What If: Reimagining Brand Realities, Dialectica, Miquest (Brandwidth, Bizhikers), Last Manager Standing, Battle of Brands, Boardroom Builder, BrandPop, Jingle Junkies, RJ Wars, Start Your Own Startup, Stakeholder Savvy, AI’deation. Workshops: String Art, Perfume Making, Soap Making

Past Performers

Speaker/judge focus rather than performance pro-nights

Talent Stories:

Direct brand-marketing pipeline — MICA winners often join FMCG/agency-side directly.

Sponsors & Partners:

Top FMCG/agency/marketing brands typical

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