campus creators & culture
campus creators & culture
The zeitgeist, audience tastes and behaviours, and meta observations.
Open mics and poetry events have grown in popularity in recent years, especially among college-goers and early-career Gen Z professionals. Quickly, poetry has become a leading way to express sentiment, anecdotes, and even trauma. Even on something as public as…
If you thought the world of Indian nightlife ended with Bollywood and EDM, think again. The latest trend emerging to ease into a work-week Wednesday or a fun Friday night is Gen-Z’s latest: Bhajan Jamming. And it’s exactly what it…
India is no stranger to anthems of protest. From the familiar tunes of independence to the movie songs we’ve grown to love, protest music has been revolutionary (pun intended) in shaping public perceptions across eras and helping movements retain momentum.…
Remember when your creative practice was just… yours? You’d wake up, practice, and the only metric that mattered was whether you felt closer to that imaginary perfect version in your head. No cameras, no captions, no refresh-and-check-the-numbers anxiety. Now? You’re…
For years, anime fandom in India thrived across digital spaces. Fans discovered series through streaming platforms, exchanged recommendations in online communities, spent months crafting elaborate cosplay costumes, and formed friendships through a shared love for Japanese storytelling. Yet gatherings large…
Many of the most influential tastemakers today operate entirely outside traditional institutions. For most of modern history, cultural influence followed relatively predictable pathways. Editors decided which books deserved attention, radio stations determined what people heard, film critics shaped public opinion,…
India’s creator economy is rapidly becoming a serious industry When people talk about Indian colleges, the conversation usually revolves around placements, entrance exams, grades, and careers. What gets overlooked is the fact that campuses across the country are also functioning…
Young people are searching for distinction in a world where traditional achievements feel increasingly common For a long time, status was relatively easy to recognise. It came from visible markers like wealth, possessions, academic achievements, job titles, or social connections.…
“How you gonna knock somebody in the world for actually trying to do something?” A$AP Rocky said that years ago and it sums up the life of half the internet creators. Somewhere along the way, everyone became terrified of looking…
Before Hit Me Hard and Soft: The Tour (Live in 3D), Billie Eilish Was Performing In A Bedroom There is something fascinating about revisiting Billie Eilish’s earliest performances at this moment in her career. As Hit Me Hard and Soft:…
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