campus creators & culture
campus creators & culture
The zeitgeist, audience tastes and behaviours, and meta observations.
Every once in a while, you come across an artist who completely changes the way you look at something. That was Purbayan Chatterjee for me. I stumbled upon one of his performances online, and within minutes, the sitar felt like…
Sitting in conversation with Tarsame Mittal, Amit Trivedi’s eyes light up when the topic turns to IIT Mood Indigo. For one of Bollywood’s most distinctive music composers, the prestigious festival holds special significance. It was there in January 2010 that…
Remember when your creative practice was just… yours? You’d wake up, practice, and the only metric that mattered was whether you felt closer to that imaginary perfect version in your head. No cameras, no captions, no refresh-and-check-the-numbers anxiety. Now? You’re…
By the time the last headliner leaves campus, everyone else is posting “best fest ever ❤️.” You’re posting a UPI screenshot because a vendor is still waiting for payment. Welcome to life on a college cultural committee. From the outside,…
Many of the most influential tastemakers today operate entirely outside traditional institutions. For most of modern history, cultural influence followed relatively predictable pathways. Editors decided which books deserved attention, radio stations determined what people heard, film critics shaped public opinion,…
India’s creator economy is rapidly becoming a serious industry When people talk about Indian colleges, the conversation usually revolves around placements, entrance exams, grades, and careers. What gets overlooked is the fact that campuses across the country are also functioning…
Young people are searching for distinction in a world where traditional achievements feel increasingly common For a long time, status was relatively easy to recognise. It came from visible markers like wealth, possessions, academic achievements, job titles, or social connections.…
“How you gonna knock somebody in the world for actually trying to do something?” A$AP Rocky said that years ago and it sums up the life of half the internet creators. Somewhere along the way, everyone became terrified of looking…
How Peter Cat Recording Co. Became One of India’s Most Important Cultural Exports The story of Peter Cat Recording Co. is not just the story of a band becoming successful. It is the story of what happens when a generation…